Lucie Guillemette was appointed Executive Vice President and Chief Commercial Officer in January, 2017, with overall responsibility for all of Air Canada’s commercial strategies to support the airline’s business objectives and continued drive towards sustained profitability. She has oversight for optimizing all commercial activities for the airline and its regional partners including network planning and management, revenue performance, product, marketing, branding, sales and distribution activities worldwide. In addition to her executive and commercial responsibilities, Lucie is also President of Air Canada Vacations.
Lucie has been a member of Air Canada’s executive team since 2008 when she was appointed Vice President, Revenue Management. In May 2015, she became Senior Vice President, Revenue Optimization, with responsibility for yield management, pricing strategies, global sales and distribution activities.
Lucie began her career at Air Canada in 1987 as a Customer Service and Sales Agent. She subsequently joined Passenger Marketing, holding various positions in revenue management, product management and was appointed Director, International Products in 2000. She subsequently held a number of senior marketing and commercial positions, including General Manager, Aeroplan Call Center Operations, and Senior Director, Network Management. Lucie was also Senior Director, Human Resources, where she had overall responsibility for the airline’s employee services programs, comprising talent and performance management, recruitment, employee recognition, linguistics and diversity.
Lucie holds a Certificate in Public Relations from the Universite de Montreal, and Certificates in Management and in Airline Transportation, both from McGill University. She has also completed the "Programme de perfectionnement des Cadres" from the International Centre for Research and Studies in Management (CIREM-HEC Montreal).
In 2017, Lucie was recognized by the Women’s Executive Network as of one Canada’s 100 Most Powerful Women in Business in the Corporate Executive category.